As your CMO I specialize in helping you drive traffic to your website and converting visits into sales.
I use marketing tactics that employ social media, blogging, book publishing, e-commerce, e-mail, SEO, user experience/web design, pay per click, philanthropy and public speaking. I will train and educate you and your staff so that you can fish for yourself and I will set up the analytics to measure results.
I’m well versed in getting traffic to your site through online and offline promotions. I have a strong background in traditional marketing and have written marketing plans for several companies and organizations. I have also written marketing books and taught marketing as a university professor. I bring a balanced and comprehensive approach to marketing for my clients instead of just following the latest promotional fads. Take a look at my portfolio for examples.
I have built campaigns and social identities that get results. I built one Twitter profile with over 1 million followers and increased client click throughs by 3000%. I can help you navigate the flood of social media widgets and doo dads and focus on what makes sense for your business. Check out my profiles on Twitter, LinkedIn and Facebook.
I’ve developed curriculum and worked as a professor for over a decade teaching online and in person for several universities across the country. I have used a wide array of online edcuational platforms and can develop custom courses for your company.
I’ve developed and delivered training programs for several clients both online and in person on how to get traffic and convert visitors. My training focuses on teaching what’s practical, but that doesn’t mean you can’t have fun in the process.
One of the best ways to get people to your website is to meet them in person. I’m available to represent you or your organization in person at trade shows, conferences and/or vendor events.
Copywriting, Publishing and Blogging
I have written 6 books, 10 blogs, press releases and content for several client web sites and promotional materials. I can help you with your copy and develop a content creation strategy to drive traffic to your site.
Not as sexy as social media or other buzz marketing tactics, but it is one the most powerful tools in your marketing arsenal. I have experience optimizing campaigns and managing lists with 500K people. I can help you make your email better. View a newsletter I designed.
SMS texting, mobile applications, augmented reality, location aware applications, QR codes; these are just a few of the new ways people are using mobile technology. I’ve worked with all of these tools and helped teams to develop mobile applications and strategies. I’ll help you navigate the hype and integrate tools that will help you make the sale. View a mobile app I designed.
I helped one client gain a 48% increase in sales year over year in a down economy. If you are selling products online I can help you get the best bang for your buck. I’ve worked with everyone from Mom & Pop’s to multimillion dollar businesses to enhance their online shopping experience and streamline their shopping carts. I’ll also help you integrate modern tools like ratings, reviews and ask & answer platforms to engage your site visitors and convert sales.
SEO (Search Engine Optimization)
Not sure how to get to the top results on Google and other search engine results pages (SERP’s)? I can help you optimize your sites code, content and strategy to get you where you belong. If you need an example try doing a Google search for Michael Daehn.
Pay Per Click (PPC) Campaigns
Pay per click advertising with companies like Google can bring some great traffic to your site but it is not for everyone. Besides creating the best ads to drive sales, I’ll help you measure your return on ad spend (ROAS) to evaluate the cost versus benefits for your particular situation. I’ve helped clients achive a 6.5% ROAS and an 400% ROI.
Website User Experience/Design
Driving traffic to your site is just the beginning. You have to balance SEO with UX (user experience) to get conversions. I can help you design a site that provides the best user experience and leads to more sales (or sign-ups, or whatever you want).
When you help the community it’s a win, win, win. Your company wins because customers are more willing to support you when you support a cause. The philanthropy wins because they are getting some much needed donations. Your employees win because their work is doing more than just making widgets, it is promoting social good. I have used my MBA in non-profit management to help non-profits flourish.
I’ve used several web analytics packages, but Google Analytics is one of the most powerful ways to track your online success. I can help you implement Google Analytics and interpret the results. I’ll also set you up with other tools to monitor how you are doing across the web and with your social media presence.