I have done a lot of logo designs, but my favorite has to be this one I created for College Living 101.
I like it because it is simple, clever, and flat. It works well as an icon on webpages and as a profile image on social networks. It also looks good on collateral material or on a polo shirt.
What do you think? Let me know in the comments. And if you know someone living on campus, have them check out College Living 101.
Brought my laptop to do some work at Corner Baker today, free Wi-Fi. Looking at the website, there are a couple of tweaks I think could greatly improve the user experience (UX).
When I first connect to Wi-Fi it takes me to this page:
I’m pretty hungry and want to check out the menu before I go up to order. I try looking for a link to The Corner Bakery, but alas, there is none. I have to do a search to find the website.
Once on the site, I immediately search for the menu. I see a lot of things I can do like get the newsletter or follow on Twitter, but I don’t see a menu. (Note, it says my preferred location on the right side AFTER I went through the selection process. I like the fact that it now populates that information when I go to the Home page.)
Flag on the field! Hey wait a second, the menu is on the top bar. The problem is that it’s presented in such a way as not to be visible. White letters on a light blue background. A little hard to pick that up.
This website is beautiful. You can tell a lot of effort went into creating this site. Just add a link from the Wi-fi login and reconsider the color pallette on the menu and it’s gold.
Oh, and the bacon cheddar panini is divine.
Every site owner should have some key performance indicators (KPI’s) that they track. Things like visitors, sales and traffic sources are easy to set up and follow.
I put together this overview of Google Analytics for my clients. Google Analytics is a tool that every website owner should be using. It has a lot of information and can be overwhelming, but don’t be intimidated.
Google Analytics is free, so head over to Google.com/Analytics and get started.
If you need help, let me know.
Rent My CMO | Smart Marketing on a Budget
If you need professional marketing and advertising for your business then advertising agencies will do wonderful work for you. They’ll also charge you a fortune. They’re not being cruel, they just have a lot of overhead.
An alternative for small business is to hire a full time marketing person. Not a bad idea, but again this can be expensive. By the time you pay their salary, benefits, health insurance and 401K you might be better off hiring an ad agency. And that doesn’t include office space, training and morale boosting staff activities.
There is a third alternative – rent your CMO (Chief Marketing Officer).
Rent My CMO was started by me, Michael Daehn, to help you out as a small business owner. It also allows me to do what I do best: give marketing advice.
I’ve been doing marketing professionally for over 20 years now. I’ve been very successful. I’ve also made some bone headed mistakes. You are able to take advantage of both.
So here’s the call to action (take note of this for your own product):
Get started with Michael as your CMO for $99.
What you get for $99:
- A 60 Minute consultation – ask any marketing question. Be sure to prepare your questions in advance to get the most bang for your buck.
- $100 Google Adwords credit – if you are looking to get traffic to your website, Google Adwords is the industry standard. With this deal it’s like you’re getting paid to meet with me.
But wait there’s more (I had to say it):
- 2 Free marketing books – you’ll get my Internet Marketing for Newbies book and The Seven Keys to Marketing Genius. Read these two books and you’ll be able to start your own marketing answers website.
I want you to be happy with your experience so:
- There’s a 100% satisfaction guarantee or your $99 is returned. No questions asked. Well, maybe a question about what I could do better, but I’ll still give you your money without a hassle.
- Books and Adwords credit are yours to keep – my gift to you for giving it a shot.
Are you ready to get started? Just don’t tell the ad agencies.